As a Cheshire wedding photographer, getting clients is important to the success of the business especially if you hope to meet up with your monthly expenses. Now, one method of attracting customers and generating revenue at the same time is through your wedding photography site. If you do not have a personal website already displaying your work, then this is the time to do so.
You need to learn how to invest in yourself and the business first before you start getting returns. Now, back to the issue of advertising. In the wedding photography world, one of the biggest expenses photographers face is the issue of advertising. Why spend a lot of money on launching advertising campaigns on the internet when simply developing a blog or personal website can do a lot at a more affordable rate? How? Well, start by asking yourself the following questions:
Is my Photography Portfolio Effective?
Facebook Ads, Twitter Promotions etc but are these marketing tools leading potential customers back to your website? If you are a serious photographer, then you ought to know that the most powerful tool you have is your portfolio of work done. By simply displaying samples of work you have done online, you are able to easily reduce the amount you spend to gain visibility on other platforms However, your portfolio needs to include your best works and not just any pictures you can scramble together.
A photography not only exposes you to more customers on the web, you can also go viral and get you new collaborations. With that, you can easily grow your brand. There are a lot of tools online available that can be made use of to design an online portfolio. It does not have to be expensive or time consuming.
Do I interact well with customers?
Making connections is very important in the word of business. If you do not network with people, then your business that relies on the patronage of these people will suffer for it. So, what is the point of driving people to http://www.mauricerobertsphotography.com when there is nothing to convince them to try out your services as a Cheshire wedding photographer.
Going viral online or having a display of eye-catching works is enough to turn leads into genuine customers especially if there is no method to engage with these visitors. Now, ask yourself if you have a contact page containing your number, email address or social media names to make it easy for customers to reach out?
If not, then now is the time to get one. As a wedding photographer you need to do more to connect with your clients. A good relationship brings forth more business.
Am I updating my site?
Speaking of engagement and interaction with customers, what are the things you do or steps you take to keep the attention of customers on you site? Is your site only an avenue for you to display pictures? If that is the case then something’s gotta give. You need to have blog posts updating your clients on what you’ve been up to and provide insight into your life as a Cheshire wedding photographer.