As a wedding photographer, the very first thing that you need to know about blogging is the fact that what you are blogging about is not meant for the client that you just covered. As much as your previous client will appreciate the concept of being featured in your blog, they are actually not the targeted audience for your blog posts. The people you are targeting are any referrals or potential clients that might come your way because of the quality of the pictures that they are able to see in your blog entry. This might not be the simplest concept to wrap your head around but when it all comes down to it, the blog post really can bring you far more business than you would ever think. A lot of potential clients opt to check out possible wedding photographs that they might hire online first and make their judgment off of the blog posts that they see and that is why it is crucial for you to make sure that you post nothing but the highest quality of contents at the end of the day. It should be as impressive as this http://www.carlglanceyphotography.com
Another thing that you should know about blogging is that it is actually the perfect platform for you to reach out to contacts that you have made during your coverage of the wedding that you are featuring on your blog. This means that you can reach out to wedding planners, caterers, tailors, florists, event organizers, venue owners, car service providers, bakers, and so on and so forth. The options and the possibilities are limitless and unless you reach into that hold of contacts, you will never really know what you can get out of it. If you are able to play this well, you might even get your next big client from these contacts alone. Write up a vendor list at the bottom of your blog detailing the different service providers who have participated to help bring the wedding event together. Send them an email with the link to your blog showing that you have featured them in it. This is a small gesture on your end but this is something that most of them will really take the time to appreciate and more importantly, to reciprocate. If you are in good terms with them, they will have no second thoughts about referring you to their other clients. Tapping into this rich contact source in the wedding industry community is your best bet of being able to book clients left and right.
Learn as much as you can about how to tag your images the right way. A lot of wedding photographers usually make the mistake of letting their laziness get the best of them and they don’t even bother with the tagging of their images. This should not be the case. Google will not be able to index your images easily if you do not include any related tags in the process. These tags will be matched up with what people are typing into their search engines so that they will eventually be led to your live blog site. You will be able to reach out to people that you don’t even know without you even knowing about it. A blog is a very powerful tool when used the right way and you should do everything in your power to make sure that things are done right so that you will be able to push career as a wedding photographer to the crests of success.